Sportel 2024: "Engagement is the biggest challenge in our industry" (S. Young, WBD Sports Europe)
"Engagement is the biggest challenge in our industry. Keeping people engaged and making sure that incredible events like the Olympics remain relevant is a challenge. It's very easy now for people to become distracted, to watch two or three minutes of videos they're scrolling past and think 'that's not for me'," said Scott Young, vice president...