Sportel 2024: "Engagement is the biggest challenge in our industry" (S. Young, WBD Sports Europe)

"Engagement is the biggest challenge in our industry. Keeping people engaged and making sure that incredible events like the Olympics remain relevant is a challenge. It's very easy now for people to become distracted, to watch two or three minutes of videos they're scrolling past and think 'that's not for me'," said Scott Young, vice president content, production and business operations at Warner Bros. Discovery Sports Europe, during Sportel Monaco 2024 on 28/10/2023.

Scott Young took part in a panel entitled "Paris 2024: An Olympic Broadcast & Viewership Success" alongside Yiannis Exarchos, CEO of OBS, and John Michael Evans, president of Alibaba Group. News Tank is a media partner of the 2024 edition of the event, organised by Monaco Mediax at the Grimaldi Forum in Monaco from 28 to 30/10/2024.

"For Paris 2024, everybody's got everything digitally. Everybody has a million frames, every race, every performance, frame by frame. They have it on their phone, they have live streaming, digital streaming, they have every media possible to see and experience it. Add to that the complexity…