FIFA: Hisense (electronics, CHN) first partner of the 2025 Club World Cup

The Chinese electronics group Hisense has become the first brand to commit to FIFA as an official partner of the 2025 Club World Cup (scheduled to take place in the United States from 15/06 to 13/07), announced the international federation on 30/10/2024.

As part of the agreement, the brand will supply the screens installed in the viewing rooms and on the pitch during matches in the competition. Hisense has thus strengthened its commitment to FIFA, after having been an official partner (2^nd level) of the 2018 World Cup in Russia and the 2022 World Cup in Qatar.

"Further sponsorship deals for FIFA's new flagship club competition to be announced in the coming weeks," said FIFA.

Football: Hisense also partners Paris Saint-Germain, Real Madrid & Inter Milan

Hisense became a regional partner of Real Madrid CF (LALIGA EA Sports Organised by FIFA, the first edition contested by 32 teams, in the United States from 15/06 to 13/07/2025. ) in Spain, Africa and the Middle East for three seasons (2024-2027), on 28/08/2024.

The Chinese group has also been a partner of Paris Saint-Germain …