Mediapro: launch of a €1bn fund "dedicated to the acquisition of sports intellectual property"

The Spanish audiovisual group Mediapro has launched a €1bn fund "dedicated to the acquisition of sports intellectual property (IP) around the world," it announced on 29/10/2024.

"The fund will focus its activity on acquiring intellectual property rights of both established and emerging sports worldwide, monetising these acquisitions by using Meidapro Group's extensive know-how to grow and transform each into a more valuable asset. The extensive experience of the Spanish audiovisual group will allow the fund to quickly position itself in the market and explore business opportunities all over the world. The fund will be open to third party investors and, in this context, advance talks have already taken place with investors," explained the group.

"Mediapro will leverage its experience in broadcast rights management, marketing rights, sponsorship, events and digital rights to implement an intellectual property monetisation strategy."

"The market for sports IP and content has been undergoing profound change" (Mediapro)

"In recent years, the market for sports IP and content has been…