Basketball: Parions Sport (FDJ) renews NBA partnership & joins forces with the NBA Paris Games 2025

Parions Sport, a sports betting brand belonging to the operator La Française des Jeux (FDJ), has renewed as an official partner of the National Basketball Association in France "for several years" from 2024, announced the FDJ Group on 05/11/2024.

As part of the renewed agreement, Parions Sport, which became the first European sports betting operator to enter into a partnership with the NBA in 2018-19, has the status of associate partner of the "NBA Paris Games 2025 Presented by Tissot" pitting the San Antonio Spurs (the franchise in which Frenchman Victor Wembanyama plays) against the Indiana Pacers, to be held on 23 and 25/01/2025 at the Accor Arena in Paris (12^th arrondissement).

During the 2024-25 NBA season, the North American league "will also be organising 'NBA viewing party' evenings presented by Parions Sport in several French cities," said FDJ. The brand has also become the presenting partner of the "NBA Fantasy - Salary Cap" game, the NBA's official fantasy league. "Several prizes will be up for grabs, including a trip to an NBA Finals game for the overall winner in France."