Paris SG: names of Parisian personalities incorporated into back shirt sponsor Snipes' logo

German clothing and sneaker retailer Snipes activated its partnership with Paris Saint-Germain and incorporated "the names of numerous local personalities who are closely connected to Snipes and PSG, but also to the culture in Paris" into its logo, displayed on the back of the club's kits, on the occasion of the match versus RC Lens (1-0, Matchday 10 of Ligue 1 McDonald's) on 02/11/2024.

"Paris Saint-Germain with its PSG Foundation and the 'PSG for the Communities' approach and Snipes with its giveback programme 'Snipes Serves' see this moment as a kind of kick-off and want to achieve more together in several areas in the future. Snipes is already supporting the 'Snipes Tour' and is thus offering children and juveniles from the entire Ile de France a special stadium experience together with PSG. There are also plans to anchor hip hop culture more firmly in the education sector and to help young people who don't have enough money for food," explained the Parisian club.

The German retailer became a premium partner (2^nd level) and back shirt sponsor of the Parisian club for three…