NFL: On Location extends as official hospitality provider until 2036

On Location has extended its partnership as the official hospitality provider of the National Football League until 2036, announced the American company on 05/11/2024.

Under the new agreement, On Location will continue to manage hospitality spaces and experiences at major NFL events (Super Bowl, NFL Draft, Pro Football Hall of Fame, etc.). These marketing rights have also been extended "to all markets" in which the NFL plays international relocated games (five in 2024-25).

"The extension follows a record-breaking Super Bowl earlier this year, which surpassed previous hospitality sales highs (9,500 licensed seats entrusted to On Location), and continued global growth and expansion. This included record-high number of hospitality packages sold for the first-ever international game held in Brazil, and an NFL Draft that set an attendance record as 775,000 fans experienced the three-day event in Detroit (Michigan, USA)," said One Location.

"The NFL founded On Location (in 2004, under the name 'NFL On Location') before selling equity to RedBird Capital Partners, Bruin Capital and the…