UEFA: MasterCard gives two 5-a-side teams a Champions League experience

News Tank Football - Paris - Initiative #34404 - Published on
©  D.R.
©  D.R.

MasterCard, the American financial services company, activated its partnership with UEFA (Union of European Football Associations) on the occasion of the round of 16 of the Champions League, offering football 5-a-side football players a unique experience in the presence of a contingent of supporters and Pierluigi Collina, head of refereeing at UEFA and former international referee, on 13/02/2015.

The experience took place in December 2014, but the video was unveiled four days before the resumption of the Champions League on 13/02/2015. MasterCard has been the official partner of UEFA since 1994 and has renewed its partnership with the body until the end of the 2014-15 season.

  • "Sponsorship is a major component of MasterCard's international marketing approach, and we will continue to use this unique platform to create business opportunities for our customers, and thus offer unique experiences to MasterCard cardholders," said Javier Perez, president of MasterCard Europe, on 13/02/2012.

"Priceless Surprises", MasterCard's platform dedicated to the fan experience

  • The…
©  D.R.
©  D.R.

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