LALIGA EA Sports: Midea (air conditioning) main shirt sponsor of Sevilla FC until the end of 2025-26

The Spanish group Frigicoll, via the Chinese air conditioning brand Midea, which it distributes in Spain and France, has become the main shirt sponsor of Sevilla FC (LALIGA EA Sports) until the end of the 2025-26 season, announced the club on 14/11/2024.

Sevilla FC had been without a brand name on this pitch since its agreement with broker flatexDEGIRO AG expired at the end of the 2022-23 season. The search for a main shirt sponsor was one of the tasks entrusted to Italian Lorenzo Aldobrandini (formerly of AC Milan), who was appointed sponsorship director of the Sevillian club on 23/10/2024. All the clubs in the Spanish league now have a main shirt sponsor.

In the European Top 5, Midea has also been a global partner (first level) of Manchester City FC (Premier League) since the 2019-20 season.

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