DAZN: strategic partnership with studio Kop Media to create digital content

Kop Media, an audiovisual production and distribution studio specialised in sport, has entered into a strategic partnership with the DAZN platform, "official broadcaster of Ligue 1," announced the French company on 14/11/2024.

As part of the agreement, Kop Media, which describes itself as the "leading sports media for Generation Z", will develop "bespoke (white-label) content to strengthen DAZN's brand and align it perfectly with its strategic objectives", create brand content for its Kop Football media and promote DAZN's offering on its social networks. The French studio will also "manage and optimise paid marketing campaigns for the Kop Football audience", a "new expertise" within its offering.

Present on YouTube, Snapchat, Instagram and Facebook, Kop Football has more than 3 million likes on TikTok, for example, and in October announced a partnership with Bundesliga International, in addition to those with the FFF, LOSC Lille and Sorare.

Founded in 2019 by Edouard Desmettre, Kop Media, which also has a presence in rugby through a partnership with the LNR, raised €300,000 in…