Tottenham Hotspur FC: a change of brand identity to adapt to the digital world
Tottenham Hotspur FC (Premier League) has introduced a new brand identity created using "input from over 300 current and former players, coaches, key staff and fan groups," announced the London (ENG) club on 18/11/2024.
The new identity, which includes a new logo among other things, enables "a more playful, daring approach for the club's brand...