LFP Media: closer collaboration with social network TikTok via an "ambassador programme"

LFP Media and the social network TikTok have strengthened their collaboration by launching "a TikTok ambassador programme that brings together French creators such as @PauloLeSportix and @Footavu, as well as international creators such as @LeonStreetSkills, @ItsAppie, @Akkamist and @CelineDept", which "will offer Ligue 1 McDonald's and sports fans new content to discover French league matches from an exclusive angle," announced the Ligue de Football Professionnel on 18/11/2024.

The Ligue 1 account on TikTok, created in October 2019, had 17.2 million followers on 19/11/2024, including "11.5 million acquired since January 2023," according to the LFP. The @ligue1 account also recorded 1.09 billion views over the 2023-24 season, with the dedicated hashtag reaching 3.6 billion views over the same period.

"At the same time, LFP Media is stepping up the production of exclusive content on TikTok, with the imminent launch of a series of formats dedicated to promising players from the league. Imbued with the atmosphere of the clubs, this content will be exclusively accessible on TikTok and…