Basketball: Visa (payment solutions, USA) official partner of the Euroleague until 2026-27

Visa, an American group specialised in payment solutions, has become an official partner of Euroleague Basketball (Turkish Airlines EuroLeague and the BKT EuroCup) for three seasons (2024-2027), announced the two parties on 19/11/2024.

The American group will become the third-largest sponsor of the European body, alongside nine other brands. Its logo will be visible during games in the two men's competitions in the venues, during broadcasts and on Euroleague Basketball's digital platforms.

The two partners will also work on the deployment of contactless payment technology in the halls hosting Turkish Airlines EuroLeague and BKT EuroCup matches "elevate the game-day experience for fans across Europe". They will also benefit from dedicated promotional offers and have access to hospitality packages for the Final Four scheduled for May 2025.

• Euroleague Basketball also extended its partnership with Turkish drinks manufacturer Udulag Beverages on 12/11/2024. Like Visa, Udulag Beverages will be one of the official partners of the body's two competitions over the 2024-2027 cycle (three…