USA: Henkel (chemical products) signs "multi-year" strategic partnership with US Soccer

Henkel, a German manufacturer of domestic chemical products, has become a strategic partner of US Soccer as part of a "multi-year partnership" from 2024-25, announced the American federation on 18/11/2024.

As part of the agreement, Henkel will become "the presenting partner of US Soccer's Young Player of the Year Awards and community youth soccer clinics, and a supporting partner of the Arthur M. Blank US Soccer National Training Center (to open in 2026) - the federation's new home in Atlanta (Georgia, USA)." The brand will also support local programmes for grassroots football.

Henkel is the 14^th strategic partner of US Soccer and its "seventh new partner since bringing its commercial rights in house at the start of 2023. The partnership marks Henkel's first-ever portfolio deal and will leverage a range of its more than 30 popular brands in North America, to promote the US men's and women's national teams, as well the youth and extended national teams, during the most exciting, unprecedented moment for the sport in the United States over the next several years (ahead of the 2026…