Ligue 1 McDonald's: Vredestein (tyres) sleeve sponsor of AS Monaco FC for 2024-25

Dutch tyre brand Vredestein has become the sleeve sponsor of AS Monaco FC (Ligue 1 McDonald's) for the 2024-25 season, announced the two parties on 20/11/2024.

As part of the agreement, in addition to its presence on AS Monaco's shirt, the subsidiary of the Indian group Apollo Tyres will benefit from visibility on the LED signage at the Stade Louis-II (17,000 capacity) and "through exclusive campaigns on social networks, targeting a large and committed audience," explained the club.

"This partnership is an opportunity to strengthen Vredestein's presence in one of our key markets," said Yves Pouliquen, vice president of commercial and head of sales and marketing Europe at Apollo Tyres. In France, the Dutch brand is the title sponsor of the "Vredestein 20km de Paris" running race over the 2022-2025 cycle.

"This collaboration makes sense given the values we share" (T. Chatelard, AS Monaco FC)

• "We are delighted to welcome Apollo Tyres and its brand, Vredestein, to the family of AS Monaco…