Ligue 1 McDonald's: Stanley (tools) official partner of Olympique Lyonnais for 2024-25

Stanley, a tool brand based in Lyon (Rhône) and owned by American manufacturer StanleyBlack&Decker, has become an official partner of Olympique Lyonnais (Ligue 1 McDonald's) for the 2024-25 season, announced the club on 21/11/2024. The agreement was negotiated by the agency Sportfive.

The company thus moves up to third place in the Rhône-Alpes club's sponsorship hierarchy, alongside three other brands: telecommunications operator Free, bookmaker Betclic Group and e-commerce platform ComAve.

As part of the agreement, the two partners will work on "the creation of a marketing campaign with the players" and offer "numerous match tickets to be won as well as exclusive and immersive experiences at Groupama Stadium (Décines-Charpieu)," according to the club. The club has also granted Stanley "a digital presence on the brand's social networks and the OL website."

"This commitment testifies to our mutual confidence in our corporate and club projects" (C. Groll, Olympique Lyonnais)

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