LFP: "A genuine brand platform that can be deployed by both the League and the clubs" (J. Cazadieu)

"The aim of the rebranding initiated by the Ligue de Football Professionnel was to turn Ligue 1 and Ligue 2 into real brands. We had to find a way to make this change. The aim was to come up with a real brand platform that could be deployed by both the League and the clubs," said Jérôme Cazadieu, marketing and editorial director of LFP Media...