LFP: agreement between Infront & Genius Sports to develop AI-based tracking technology

Swiss media rights and marketing agency Infront, as part of its partnership with the Ligue de Football Professionnel, has entered into an agreement with Genius Sports, a UK company specialised in data management, video streaming and sports betting integrity services, to "implement cutting-edge tracking technology across the Ligue 1 McDonalds and Ligue 2 BKT," announced the parties on 27/11/2024.

Thanks to this agreement, "the LFP will benefit from a single, connected system that will drive innovations from player and game analysis to how fans experience France's premier football league. Machine learning and AI will provide data-driven performance tools to LFP coaches and analysts enhancing training, in-game decision making and post-match analysis. Augmented, data-driven broadcasts will also include key tracking insights displayed to viewers in real-time," explained Genius Sports, which will make its GeniusIQ AI platform available to the League for this purpose.

"Infront's commitment to deliver best-in-class technology and data services to the LFP is part of a broad partnership…