Rugby: "M6N" - the new brand identity for the Guinness 6 Nations

Six Nations Rugby has unveiled a new brand identity for the Guinness 6 Nations tournament on 30/11/2024.

As part of this rebranding, the organisation has introduced the new acronym "M6N" for "Men's Six Nations". "The rebrand follows the recent introduction of W6N (Guinness Women's Six Nations) and U6N (Under 20 Six Nations) brands, creating a consistent and versatile family of brands," explained the body.

"The modern brand is defined by its distinctive orange colourway, signifying the optimism fans feel when they get together at the end of winter to experience the Six Nations together," added Six Nations Rugby, whose competition will celebrate its 25^th anniversary in 2025.

"To reach fans and introduce the new brand, Six Nations Rugby, alongside its Unions and Federations, led a social media campaign, alongside in-stadia activation and host broadcaster support, across the final two weeks of the Autumn Nations Series The brand was introduced across Six Nations Rugby social channels following Ireland - Australia in Dublin (IRL) on Saturday, the final fixture of this year's Autumn…