UEFA: Swisscom (telecoms, SUI) first national partner of UEFA Women's Euro 2025

Swiss telecommunications operator Swisscom has become an official partner of UEFA Women's Euro 2025, announced UEFA on 30/11/2024. The brand is the first to sign up as part of the national partnership programme for the competition, which will be held in Switzerland (in eight host cities) from 02 to 27/07/2025.

Under the terms of the agreement, the operator will provide telecommunications services to "ensure that fans and supporters - whether in the stadiums, fan zones, or watching from home - can always enjoy the best connectivity and network quality," explained UEFA.

• 13 brands have the status of "global partner" (1^st level) of Women's Euro 2025 as of 02/12/2024. The latest agreement to date was signed with French insurance company AXA on 24/05/2024, while another Swiss brand is committed to this level of partnership: watchmaker Hublot.
• Swisscom, for its part, became an official partner of the Association suisse de football for all the national teams (men's, women's, futsal and esports, i.e. a total of 14 teams) "until at least 2028," on 06/05/2024.