NHL: extended agreement with IMG for the League's international development on social media

The National Hockey League has extended its partnership with IMG to manage its international social media strategy, announced the US agency on 02/12/2024. IMG has been partnered with the NHL since 2019.

"The extended agreement will see IMG continue to manage and deliver end-to-end content production, publishing and reporting for the NHL's 28 international social media channels across eight markets. These include dedicated channels for audiences in Australia, Czech Republic, Germany, Finland, Mexico, Sweden and Switzerland, as well as the NHL's pan-European Instagram and TikTok channels," said IMG.

"Social media remains key in driving fan engagement, among both our core fanbase and casual hockey fans. Being able to speak to these fans in their local language with relevant storylines, while taking into account local cultures, is a priority. We are once again putting our trust in IMG to help us design and execute our social media strategy in Europe," said Jaka Lednik, senior vice president international at the NHL.

• The NHL has 21.61 million followers on its main social network accounts…