Mediapro: opening of an office in Riyadh (Saudi Arabia), the group's 50^th worldwide

Mediapro has opened an office in Riyadh (Saudi Arabia) "in order to reinforce its position in a region undergoing a marked expansion in the audiovisual market," announced the Spanish audiovisual group on 03/12/2024.

This is the 50^th branch opened by the group, which already has offices in the United Arab Emirates and Morocco in the MENA region. The office, named "Mediapro Gulf", is headed by Mario Bayarri (who notably worked in the group's sports media rights department from 2020 to 2024) and "will consolidate this presence and pursue growth opportunities for all group divisions," explained Mediapro.

"Already this year, this new team of audiovisual professionals has produced events such as the Riyadh Season Cup football tournaments, the Roshn Saudi League, the Al Nassr vs Al Hilal derby and the King's Cup final in Jeddah, where it made a big impression with its high-level deployment of technical resources and outstanding final product," added the group.

Laura Fernández Espeso, current CEO of The Mediapro Studio (a subsidiary dedicated to the production of films, series and…