Bundesliga: Borussia Dortmund - FC Bayern Munich broadcast by a content creator in Vietnam

Borussia Dortmund - FC Bayern Munich (1-1), on Matchday 12 of the 2024-25 Bundesliga season, benefited from a special broadcast in Vietnam in collaboration with content creator and streamer "Cris Devil Gamer", on Saturday 30/11/2024, according to Bundesliga International on 04/12/2024.

The match was broadcast on the streamer's YouTube channel (11.1 million subscribers as at 05/12/2024). "It was the first time that a Bundesliga match has been live streamed via a content creator’s channel in Asia, marking another key milestone for Bundesliga International, as it continues to adapt to the ever-changing media landscape and find new ways to reach the younger demographic," explained the DFL subsidiary in charge of the commercial rights (audiovisual, sponsorship, marketing, digital) for Germany's top two divisions abroad.

The YouTube stream featured interviews with former players from the two German clubs. Fans also had the chance to win Bundesliga merchandise and discount codes for the "Bundesliga Season Pass". The broadcasting rights to the Bundesliga are held in Vietnam by the national…