UEFA: Miele (home appliances) second national partner of Women's Euro 2025

Miele Switzerland, a national subsidiary of the German home appliance manufacturer, has become an official partner of UEFA Women's Euro 2025, announced UEFA on 05/12/2024. This is the first agreement signed by the group in women's football.

The brand is the second to commit to the national partnership programme for the competition organised in Switzerland (in eight host cities, from 02 to 27/07/2025), after the Swiss telecommunications operator Swisscom (agreement announced on 30/11/2024).

As part of the agreement, the company will offer dedicated "fan activities, VIP events and digital campaigns to actively engage fans and further raise the visibility of women's football across the host country," said UEFA.

13 brands have the status of "global partner" (1^st level) of Women's Euro 2025 as of 05/12/2024. The latest agreement to date was signed with French insurance company AXA on 24/05/2024.

UEFA: Women's Euro 2025 partners1/1

Women's Euro 2025…