Paris 2024: 5 billion people watched the Olympic Games, 84% of the global audience (IOC)

The Paris 2024 Olympic Games were watched by nearly five billion people worldwide, representing 84% of the potential global audience, according to the "Paris 2024 Audience & Insights Report" published by the International Olympic Committee on 05/12/2024.

Other figures released by the IOC include:
• 412 billion interactions were recorded via the 270 million posts on social networks, an increase of 290% compared to the Tokyo Games held in 2021;
• media rights holders' accounts generated 13 times more interactions than on the Tokyo Games;
• 70% of the global audience watched the competitions on television and digital platforms;
• 28.7 billion hours of footage were viewed worldwide on media rights holders' platforms.

"Olympic athletes, National Olympic Committees, International Federations and Organising Committees all benefitted from the huge social media engagement, growing their digital presence and adding a combined 85 million followers to their main social media handles. There was a 200% increase in internet searches related to Olympic sports and the Olympic Games compared to the…