Snapchat: five MLS franchises hand over control of their official account to a player for a day

Five franchises in the MLS (Major League Soccer, the North American professional football league) will entrust their accounts on the photo and video sharing mobile application Snapchat to one of their players, which will give a glimpse of life behind-the-scenes and develop fan experience, announced the MLS on 19/02/2015.

For one week, from...