UEFA: Lidl (supermarkets) 14^th official partner of UEFA Women's Euro 2025

Lidl, a German supermarket chain belonging to the Schwarz Group, has extended its partnership with UEFA to become an official sponsor of UEFA Women's Euro 2025, announced the European confederation on 12/12/2024.

• The brand is also the "official fresh fruit partner" of the Europa League and Conference League over the 2024-2027 cycle, as part of an agreement announced on 02/09/2024, and was among the official sponsors of Euro 2024.
• Lidl joins 13 other brands at the top of the sponsorship hierarchy for the Women's Euro 2025.

The two partners will offer "exclusive rewards, promotions and events," said UEFA. "The partnership marks another milestone in Lidl's commitment to support women’s sport and solidifying its role as a holistic partner of football and continuing its promotion of active, healthy lifestyles for all. As a leader in the retail industry, Lidl's dedication to women's sport is a testament to the power of business to drive positive social impact by creating more visibility," added the confederation.

• 14 of the 30 countries where Lidl operates are taking part in Euro 2025.