ExclusiveEuroleague: "Commercial potential is always a factor in our decisions" (A. Ferrer Kristjansson)

News Tank Football - Paris - Interview #347928 - Published on 17/12/24 at 13:00
©  Euroleague Basketball
Alex Ferrer Kristjansson - ©  Euroleague Basketball

"When awarding licenses or wildcards, we evaluate a mix of factors. Commercial potential is always a factor in our decisions, alongside sporting considerations. For example, Bayern Munich and ASVEL were added as…

©  Euroleague Basketball
Alex Ferrer Kristjansson - ©  Euroleague Basketball

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