ExclusiveEuroleague: "Commercial potential is always a factor in our decisions" (A. Ferrer Kristjansson)

"When awarding licenses or wildcards, we evaluate a mix of factors. Commercial potential is always a factor in our decisions, alongside sporting considerations. For example, Bayern Munich and ASVEL were added as permanent licensed teams for both their sporting credentials and market potential," said Alex Ferrer Kristjansson, senior director...