ExclusiveEuroleague: "Commercial potential is always a factor in our decisions" (A. Ferrer Kristjansson)

"When awarding licenses or wildcards, we evaluate a mix of factors. Commercial potential is always a factor in our decisions, alongside sporting considerations. For example, Bayern Munich and ASVEL were added as permanent licensed teams for both their sporting credentials and market potential," said Alex Ferrer Kristjansson, senior director, marketing and communication at EuroLeague Basketball, to News Tank, on 12/12/2024.

"Currently, media rights are our largest revenue stream, accounting for about 50 to 60% of the league's total income. Sponsorships are the second-largest, contributing around 30 to 35%. The remainder comes from digital initiatives and events. Event revenue primarily depends on the Final Four, which is hosted in different cities each year. Its financial contribution varies depending on the host city and other factors."

"Over the past few years, we have seen significant growth in interest, which aligns with the league's overall development. Additionally, the profile of interested brands has evolved. Historically, the EuroLeague has been strong in Mediterranean and…