UEFA Women's Euro 2025: Wiesenhof (meat) 5^th national partner & official ball unveiled by adidas

adidas has unveiled "Konektis" (derived from the Esperanto word for 'connected'), the official ball of the UEFA Women's Euro 2025, on 16/12/2024. This is the first time that a ball featuring "Connected Ball Technology" will be used at the European Women's Championship.

"The technology sends precise ball data to video match officials in real time - which when combined with player position data and by applying artificial intelligence, helps officials make faster in-match decisions. adidas Connected Ball Technology can also aid VAR officials in identifying each individual touch of the ball, resulting in less time spent resolving handball and penalty incidents," said UEFA, which reiterated its "collective commitment to continued excellence across every element of the tournament" through Nadine Kessler, the European Confederation's managing director of women's football.

The competition also welcomes its fifth national partner (2^nd level): German poultry meat producer Wiesenhof (PHW-Gruppe), as part of an agreement made official on 13/12/2024. The group was previously a domestic partner of…