Paris Saint-Germain: launch of a "collaborative innovation studio" with Matchain (Web3)

Paris Saint-Germain (Ligue 1 McDonald's) and its official partner (3^rd level) Matchain, a Portuguese blockchain platform specialised in artificial intelligence (AI), have launched the "Joint Innovation Studio (JIS)" a "collaborative hub for innovation" based at the club's headquarters in Boulogne-Billancourt (Hauts-de-Seine, FRA), announced the club on 17/12/2024. The creation of a joint Web3 studio was part of the sponsorship deal agreed between the two parties during the 13^th edition of the Blockchain Life forum held in Dubai (UAE) on 23/10/2024.

"This groundbreaking initiative is designed to bring together innovative companies and industry leaders to help revolutionise PSG's digital ecosystem. By leveraging cutting-edge blockchain, artificial intelligence, and decentralised technologies, the Joint Innovation Studio will bring together best in class talents to create secure, personalised, and interactive solutions. The objective is to create and build solutions to enhance fan engagement with PSG's global community of over 500 million fans, while also supporting operational teams…