Netflix: partnership with Genoa CFC & Tottenham Hotspur FC to promote season 2 of "Squid Game"

Streaming platform Netflix has entered into a partnership with Genoa CFC (Serie A Enilive) and Tottenham Hotspur FC (Premier League) to promote the second season of the South Korean series Squid Game, announced the three companies on 18/12/2024.

The series, whose first season was "Netflix's most-watched series in history", will be launched worldwide on 26/12/2024. To mark the occasion, the two clubs are planning a number of activities:

• In Genoa: events around the series at the Stadio Luigi-Ferraris (Genoa, ITA) when the club hosts SSC Napoli on 21/12, during which the players will be wearing shirts adorned with the Squid Game 2 logo.

• In Tottenham: events at Tottenham Hotspur Stadium (London, England) for the home games versus Liverpool FC on 22/12 and Wolverhampton Wanderers FC on 29/12, including characters dressed in iconic outfits from the series, the showing of the series trailer and the participation of club players in Squid Game events.

"Another exciting way to enhance the matchday experience and bring our fans fresh, engaging content across digital channels" (R. Norys…