Italy: Philadelphia (Mondelēz International) extends an official partner of Lega Serie A (2024-2026)

Philadelphia, a soft cheese spread brand belonging to the American group Mondelēz International, has extended its partnership with Lega Serie A for a further two seasons (2024-2026), announced the Italian professional league on 16/12/2024.

Since 27/12/2023, Philadelphia has been a second-level partner in the body's sponsorship hierarchy. The brand remains the presenting partner for video highlights of matches published on the Lega Serie A YouTube channel, as well as the title sponsor for the Coach of the Year and Coach of the Month awards (ceremonies broadcast by DAZN and Sky Italia). Philadelphia also retains visibility on stadium signage during Serie A Enilive matches, the EA SPORTS FC Supercup and the Coppa Italia Freciarossa final.

As part of the renewed agreement, Philadelphia also becomes the title sponsor of the "Philadelphia Junior Cup | Keep Racism Out", a football tournament for under-14s organised in the cities of Serie A Enilive clubs. "The initiative aims to promote sport among young people, highlighting fundamental values such as friendship and teamwork, which form the…