Paris Saint-Germain: Culture Capital (Forex trading) partner in Asia for two seasons (2024-2026)

Forex trading platform Culture Capital has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) in Asia until the end of the 2025-26 season, announced the club on 17/12/2024. The deal was negotiated by the UK agency SportQuake.

This is the platform's first partnership with a sports organisation. Culture Capital will benefit from "a range of marketing assets, including the use of PSG IP and virtual LED, along with market-leading club hospitality and matchday sponsorship packages," said SportQuake.

Paris Saint-Germain also extended its agreement with American Express France, a national subsidiary of the American financial services company, on 12/12/2024. The brand remains an official partner (3^rd level) of the Parisian club and the operator of the concierge service at the Parc des Princes (Paris, 16^th arrondissement), and has extended its commitment to the PSG's women's team (Arkema Première Ligue).

"A perfect illustration of our desire to associate our brand with companies that are focused on innovation" (N. Ibbetson, PSG)

• "We are delighted to welcome Culture…