NFL: record streaming audience for the 2 "Christmas Gameday" matches on Netflix in the USA

The Kansas City Chiefs - Pittsburgh Steelers (29-10) and Baltimore Ravens - Houston Texans (31-2) 2024 NFL regular season games drew an average of 24.1 million and 24.3 million viewers respectively on Netflix on "Christmas Gameday" in the United States on Wednesday 25/12/2024 (kick-offs at 13:00 and 16:30 ET respectively), according to data from the American institute Nielsen communicated by the streaming platform on 26/12/2024.

These are the most-watched NFL games ever streamed in the United States, according to Netflix. In total, the two games were watched by 60 million viewers (audience reach) in this territory. "Global ratings and additional US insights will be released on 31/12, providing a comprehensive look at Netflix’s NFL Christmas Gameday performance worldwide," said the platform.

Netflix acquired exclusive worldwide broadcast rights to NFL Christmas Gameday matches for the 2024-2026 cycle (three seasons) on 15/05/2024. The platform has live-streamed both Christmas Gameday games in 2024, and will broadcast "at least one game" in 2025 and 2026. Netflix reportedly paid $75m…