Brazil: the shopping centre chain Tenco is the short sponsor of Atletico Mineiro for 2015

Tenco, the shopping centre chain, has become a sponsor of Atletico Mineiro (Serie A) and will be visible on the shorts of the Belo Horizonte club during the 2015 season, announced the two parties on 19/02/2015.

The partnership is estimated at €300,000. The company will benefit from visibility on the advertising boards in the Arena Independencia (23,000 seats) and will have the right to use the image of Atletico Mineiro (winner of the 2013 Copa Libertadores) and its players.

MRV Engenharia, a Brazilian construction company will be the club's main shirt sponsor in 2015. The company logo, which has been a sponsor of the club since 2005, was present on the sleeves of the 2014 shirt. MRV replaces the Brazilian bank BMG, which paid an estimated €4m last year for shirt sponsorship.

With 7,000,000 fans, Atletico Mineiro is the sixth most popular club in Brazil

• Atletico Mineiro is the sixth most popular club in Brazil, with 7 million fans in 2014, according to a study by Ibope (Brazilian Institute of Public Opinion and Statistics) in partnership with the daily sports newspaper Lance…