2.Bundesliga: Infront Sports & Media becomes the marketing agency of 1860 Munich

The marketing and media rights agency Infront Sports & Media has become the exclusive marketing agency for TSV 1860 Munich (2.Bundesliga), announced the club on 25/20/2015. The contract covers at least the 2015-16 and 2016-17 seasons.

Infront will market different partnerships with the Munich club, including the the shirt sponsorship. The club is currently linked to the auto brand Volkswagen until the end of the 2015-16 season. Infront will also manage the commercialisation of the advertising boards during 1860 Munich matches, and the various hospitality services of the club in the Allianz Arena (71,000 seats). Infront replaces the HI2 agency, which will retain certain licencing rights of 1860 Munich.

• Infront plans to devote a dedicated marketing team inside the 1860 Munich offices "in order to ensure close cooperation with the club."
  • The team will also be supported by the staff of Infront Germany, which is based in Frankfurt.

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