European reaction to the sale of the Premier League's 2016-2019 domestic TV rights for £5.136bn

Three weeks after the Barclays Premier League announced the sale of its 2016-2019 domestic TV rights for £5.136bn (or €6.92bn), please find a selection of responses from across Europe, including the reactions of Christian Seifert, the CEO of the DFL (Deutsche Fußball Liga, the German Professional Football League) and Javier Tebas, the president of the LFP (Liga Nacional de Fútbol Profesional, the Spanish Professional Football League).

The British pay-TV groups Sky plc and BT Sport will pay a combined total of £5.136bn (or €6.92bn) over 2016-2019, an average of £1.712bn (€2.3bn) per season from 2016-17. This represents an increase of 70.2% compared to the amount paid by the two groups for the seven lots for the 2013-2016 UK audiovisual rights, (£1.006bn / €1.189bn per season, £3.018bn / €3.567bn over the period).