NFL: MP & Silva becomes the distributor of the media rights in 43 European countries until 2020

MP & Silva has become the exclusive distributor of the NFL media rights in 43 European countries, announced the media rights and marketing agency and the league of professional American football on 09/03/2015. The agreement covers the distribution of TV rights and certain digital rights from the 2015-16 season up to and including the 2019-20 season (the next five years) to the NFL. MP & Silva will pay a total of $50m (€46.6m as of 10/03/2015) to the NFL over the period, according to the British press on 10/03/2015.

The agreement covers 43 countries in Europe, including France, Italy and Spain. It covers pre-season games, the regular season, the playoffs, the Pro Bowl (all-star game of the NFL), the Super Bowl (the final of the NFL), NFL Red Zone (a simulcast programme produced by the NFL Network), and the NFL Draft (annual event of the lottery and selection of new players into the league). MP & Silva succeeds the agency IMG Worldwide, which has distributed these rights in these countries since the 2009-10 season.