USA: Orlando - NY City had best Twitter sports audience from 02 to 08/03/2015 (excluding basketball)

The Orlando City SC - New York City FC match (1-1), which marked the debut of the two new MLS (Major League Soccer, USA-CAN) franchises and broadcast jointly in the US on the pay-TV channels ESPN2 (English language) and ESPN Deportes (Spanish language), generated 83,000 tweets related to the match and reached a unique audience of 2,646,000 people on the social networking and micro-blogging platform Twitter on Sunday 08/03/2015, according to figures from the Nielsen Twitter TV Ratings.

This represented the best Twitter audience for a sports broadcast in the US, excluding basketball, in the week from 02 to 08/03/2015. The MLS match, which kicked off at 17:00 (Eastern Standard Time in the US), recorded the 7^th best Twitter audience of the week for a sports broadcast in the US, if the NBA and NCAA basketball games contested over the period are included. It also had the 10^th best Twitter audience this week in the US, across all television programmes.

• Of the five major North American sports leagues, only the NBA National Basketball Association, the North American professional…