La Liga: IMG becomes the exclusive marketing agency of FC Barcelona in Asia until 2017

The media rights and marketing agency IMG has become the exclusive commercial rights agency for FC Barcelona (Liga BBVA) in Asia until 2017, announced the club on 11/03/2015.

IMG will develop sponsorship partnerships, club marketing and branding in Asia, as well as the development of tours and friendly matches. The club entered into an equivalent partnership with the German marketing rights agency UFA Sports for the German market on 14/01/2015.

IMG has been in China since 1979

• The IMG agency is present in China since 1979, when it developed the rights of the boxer Muhammad Ali in the country.
• IMG has a strategic partnership with the CSL (Chinese Super League).
• The company has participated in the organisation of more than 3,000 cultural and sports events in China.
• "Our unique experience and expertise in China will enable the club to further develop its interests across a number of areas and enhance the club’s already strong presence in a country we know very well," said Robbie Henchman, the senior vice-president and head of IMG Asia Pacific.
  
  

Barça has had an office in Hong…