La Liga: Barcelona launch its platform "Barça Fans" with a street marketing promotion

News Tank Football - Paris - News #36582 - Published on 13/03/15 at 17:25
©  D.R.
©  D.R.

FC Barcelona (Liga BBVA) launched its digital platform "Barça Fans", which is dedicated to the club's supporters, with a street marketing promotion aimed to surprise fans at a bus stop, which had been transformed into a substitutes bench in Barcelona's colours, on 11/03/2015. The club installed a screen which reproduced the atmosphere of the...

©  D.R.
©  D.R.

Welcome! This article is only available to subscribers.

3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Subscribe

Already a subscriber ?

Login with login details


I have lost my login details

Login with your email address
We will send you a pincode