La Liga: Barcelona launch its platform "Barça Fans" with a street marketing promotion

News Tank Football - Paris - News #36582 - Published on 13/03/15 at 17:25
©  D.R.
©  D.R.

FC Barcelona (Liga BBVA) launched its digital platform "Barça Fans", which is dedicated to the club's supporters, with a street marketing promotion aimed to surprise fans at a bus stop, which had been transformed into a substitutes bench in Barcelona's colours, on 11/03/2015. The club installed a screen which reproduced the atmosphere of the Camp Nou (95,000 seats) in a video which featured Xavi, one of the club's key players.

The Barça Fans platform offers free content to fans of FC Barcelona (highlights of matches, behind-the-scenes content, interviews), and allows them to win prizes such as a trip to Barcelona, shirts of the club and discounts at the official store. To access the content, users must first register on the platform.

Other FC Barcelona digital platforms and applications

  • Mobile Ticket
  • FCB Math Champion
  • FCB Final de Copa
  • FCB Seient Lliure ("free seat")
  • FCB Time Rush
  • FCB Fantasy Manager 2014
  • FCB World
  • FCB Fitness
    Barcelona's crest - ©  D.R.
  • FCB Virtual Tour
  • FCB Street Run
  • FCB Capball
  • FCB…
©  D.R.
©  D.R.

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