Basketball: Snapchat is negotiating with Turner and the NCAA for right to broadcast game highlights

Snapchat, the photo and video sharing application, is negotiating the acquisition of broadcasting rights for highlights with Turner, an American pay-TV group, and the NCAA, the American university sports association, in order to offer its users sports content in the "Story" section of the app, where users can view photos and videos with a maximum duration of 10 seconds, announced the American media outlet Digiday on 11/03/2015.

Snapchat will broadcast highlights from the "NCAA March Madness", the American university basketball competition which places the 68 best teams of the season into a three week tournament which culminates with the "Final Four" (semi-finals and final) on 04 and 06/04/2015, and is broadcast by Turner (co-broadcast with the private free-TV network CBS). Snapchat is hoping to extend this practice to other sports and sell advertising space in the "Stories", the income from which will then be divided between Snapchat, the broadcaster and the relevant league.

Snapchat partnered with Sky News and Sky Sports to create a dedicated channel on its "Discover" service

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