Ligue 1: Nivea Men extends partnership with Paris Saint-Germain until 2017-18

Nivea Men, the healthcare products brand belonging to the German group Beiersdorf, has extended its partnership with Paris Saint-Germain (Ligue 1) until the end of the 2017-18 season, announced the club on 19/03/2015. The brand has been linked to the club since September 2013. The original contract was due to expire at the end of the 2015-16 season.

Nivea Men launched a new television campaign to activate the partnership. The first advertising video stars David Luiz, Blaise Matuidi, Lucas Moura and Javier Pastore. The brand also started a light-hearted digital campaign entitled "Le Coach."

• Nivea Men also created an advertising video in 2014 which starred several players from Paris Saint-Germain (Ligue 1), including Zlatan Ibrahimovic (SWE), to celebrate its partnership with the Parisian club.
• NIVEA Men has 6.6 million "loyal customers" in France (data from Kantar World Panel).

Nivea Men collector's edition products, with the names of Paris Saint-Germain players