Bundesliga: average amount of €7.4m for a shirt sponsorship in 2014-15

News Tank Football - Paris - Article #37276 - Published on 05/01/15 at 13:28

The shirt sponsorships of the 18 Bundesliga clubs are estimated at an average €7.4m for the 2014-15 season. In total, the various agreements of the German championship amount to a total allocation of €133m, or stable compared to 2013-14 (€132m).

The largest Bundesliga contract connects the telecommunications operator Deutsche Telekom to FC Bayern Munich for an estimated amount of €28m in 2014-15.

Bundesliga shirts sponsors in 2014-15 - ©  News Tank

FC Bayern Munich - Deutsche Telekom in the most recognisable shirt in Germany

The partnership between FC Bayern Munich at the telecommunications operator Deutsche Telekom is the sponsorship deal the most recognisable Bundesliga shirt, according to a study by Monheimer Institute conducted among Germans aged 18 to 70 in January 2014, and published on 11/03/2014.

40% of respondents associate Deutsche Telekom with Bayern Munich. This memory rate increased by 13% compared to 2012-13 (27%). The global image of the club has increased significantly following its 2012-13 Champions League…


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