5.1 sponsors on average present on the shirts of Ligue 1 clubs in 2014-15

With 5.1 with sponsors on average on the official uniform, Ligue 1 clubs have the most shirt partners of the five major leagues in 2014-15. The number of advertisers present on the shirts of French clubs has increased compared to 2013-14 (4.7).

The clubs are especially more likely to now show a brand on the back of the shorts (5 Ligue clubs in 2014-15).

The clubs of the Barclays Premier League display only one advertiser on the shirt. Bundesliga clubs have both one main shirt sponsor, as well as a second brand, the Hermes logistics company, via a collective league partnership, located on the sleeve of all German top division clubs (contract of €8m per year until 2016-17).

The Lega Serie A authorised sponsorship on the back of the shirt in August 2014

• The Serie A, which authorised the introduction of a new area of 200 square inches for sponsorship on the back of the shirt, below the number, in August 2014, average 1.6 sponsors in 2014-15.
  • Seven clubs in the Serie A (AS…