Shirt sponsorships of European Top 5 clubs in 2014-15

All the main shirt sponsorship deals of clubs in the European Top 5 leagues (Liga BBVA, Barclays Premier League, Bundesliga, Serie A TIM, and Ligue 1) together represent a total allocation estimated of €548m for the 2014-15 season.

The various agreements in the Premier League represent a total of €208m, the largest amount of all European leagues, and 38% of the aggregate amount of the Top 5. The most lucrative deal in Europe connects the American automobile brand Chevrolet with Manchester United FC for an estimated amount of €51m in 2014-15.

The airline industry is the most lucrative sponsor of clubs with €142.5m in shirt sponsorship allocations for the Top 5 leagues. This is followed by the automobile sector (€104m) and the financial services / insurance sector (€67.75m).

The Premier League (€208m) represents 38% of the shirt sponsorship total of the Top 5 leagues

Eight out of 98 clubs without a shirt sponsor in 2014-15

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