Germany: Henkel (household & beauty products) becomes a partner of the German Federation

News Tank Football - Paris - News #37373 - Published on 23/03/15 at 18:39
©  D.R.
©  D.R.

Henkel, a German company that specialises in household, adhesive and beauty products, has become a partner of the DFB, announced the German Federation on 23/03/2015. The contract will last until 31/12/2018.

Henkel has also become the premium partner of the women's teams. The brand is seeking to launch an marketing campaign during the 2015 Canada Women's World Cup (06/06 to 07/05/2015). Henkel replaces Nivea Men, the hygiene and beauty partner of the DFB during the 2014 World Cup in Brazil.

  • The marketing and media rights agency Infront is the exclusive partner in charge of the commercial partnerships displayed on the advertising boards during matches organised by the DFB until 2018.

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The Henkel group
  • Sector: household products, beauty products and adhesive technologies
  • Founded: 1876
  • Headquarters: Düsseldorf (Germany)
  • Staff: 47,000 employees
  • Turnover: €16.5bn (2012)
  • Sponsorship: DFB (German…

©  D.R.
©  D.R.

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