England: IRN-BRU (beverages) partners with the Football League until 2018
The British brand IRN-BRU has become the official soft drink partner of the Football League (organiser of the English second, third, and fourth divisions) until 2018, announced the league on 23/03/2015.
The soft drink brand, which belongs to A.G. Barr group, will activate this partnership during the 2015 Sky Bet Football League play-offs in May...