"Our focus is the fans and everything that happens outside of the 90 minutes" (T. Thirlwall, Copa90)

"Our focus is the fans and everything that happens outside of the 90 minutes -- it’s something our fans and we believe that the stories we tell outside the 90 make those 90 minutes matter more," stated Tom Thirlwall, the CEO of BigBalls Films, which includes the Copa90 digital network, to News Tank on 30/03/2015.

Copa90 is a digital content network (Internet, YouTube channel, social media) focused on bringing fans closer to the game. The company has now partnered with the marketing and media rights agency Pitch International, and activated this collaboration with events around the France - Brazil (1-3, on 26/03/2015 in Saint-Denis, FRA) and the Brazil - Chile (1-0 on 29/03/2015 in London, ENG) friendly matches.

"There is a new digital fan experience emerging, this is the future of how fans will engage with their favourite sport. This experience is mobile, personal and driven by fans’ passion -- which is not possible from the traditional media coverage approach," added Tom Thirlwall.

Tom Thirlwall answered questions from News Tank.