O. Lyonnais stadium: "€70m annually (in matchday revenue) within the next five years" (J-M Aulas)

News Tank Football - Paris - Spotlight interview #38081 - Published on
©  D.R.
©  D.R.

For the new Grand Stade de Lyon, "we are starting with an estimate that could reach €50m in the first year (in matchday revenue), and we hope in this business plan to reach €70m annually within the next five years," said Jean-Michel Aulas, the owner and president of Olympique Lyonnais (Ligue 1), to News Tank on 02/04/2015.

"We will finish the (2014-15) season with an average of 34-35,000 spectators per match (at the Stade Gerland). When you look at France, Lille and Nice have more than doubled their potential with their new stadiums. We can not double our attendance, so we will manage the shortfall," explained the president of OL, who promises, "an inversion of the pyramid. Before, 80% of revenues were made from BtoC. Five years after the delivery of their new stadiums, Bayern Munich, Arsenal and the Dallas Cowboys, BtoB revenue makes up 80%."

The Grand Stade de Lyon will have a capacity of 59,000, will offer 25,000 simultaneous Wi-Fi connections and will fit into the Parc Olympique Lyonnais complex, offering multiple activities and aimed to accommodate nearly 4 million visitors…

©  D.R.
©  D.R.

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