Serie A: AC Milan enter partnership with Sanrio to develop co-branded Hello Kitty products

News Tank Football - Paris - News #38149 - Published on 01/04/15 at 12:49
©  D.R.
©  D.R.

AC Milan (Serie A TIM) has entered a partnership with the Japanese company Sanrio to develop co-branded Hello Kitty products, announced the club on 31/03/2015.

The collections will principally be aimed at a female audience and will be deployed in Asia, particularly in Japan, the country of origin of the brand. AC Milan are the first football club to partner with Hello Kitty. The brand has partnered with the MLB (American baseball League) for the licensing rights to the 30 franchises.

Sanrio is a licensing partner of the MLB

Dodgers - ©  D.R.

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Sanrio
  • Sector: designer clothes and derivatives
  • Founded: 1960
  • Headquarters: Tokyo (Japan)
  • President: Shintaro Tsuji
  • Turnover: €706m (2013) only for the Hello Kitty brand
  • Hello Kitty Licensing: MLB, AC Milan (Serie A TIM)
…

©  D.R.
©  D.R.

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