Serie A: AC Milan enter partnership with Sanrio to develop co-branded Hello Kitty products

AC Milan (Serie A TIM) has entered a partnership with the Japanese company Sanrio to develop co-branded Hello Kitty products, announced the club on 31/03/2015.

The collections will principally be aimed at a female audience and will be deployed in Asia, particularly in Japan, the country of origin of the brand. AC Milan are the first football...